International Federation of CP Football (IFCPF) Launches New Global Brand

A bold new era begins for CP Football — on and off the pitch.

Today, the International Federation of CP Football (IFCPF) has unveiled its first-ever
global rebrand, marking a major milestone in the sport’s growth and identity.

The new brand — including a dynamic logo, modern colour system, and confident
new voice — places CP athletes at the centre of the story. At the heart of the new
identity is a formation called the HUDDLE: a symbol of strength, unity, and movement
with the letters “CP” at its core.

“This is more than a logo,” said IFCPF CEO Ashley Hammond. “It’s a symbol of how far
we’ve come as a sport — and where we’re going. CP Football is bold, global, and elite.
It deserves to be seen that way.”

The brand launch comes at a pivotal time, as the IFCPF prepares for the Men’s
European Championships (15–24 August) and the Women’s Intercontinental Cup
(17–23 August) taking place at Loughborough University in England. The new identity
will be visible across kits, medals, signage, and digital platforms — with a full website
relaunch to follow in September 2025.

“We’ve built this brand with our athletes, not just for them,” said Hammond. “Every
detail — from the huddle shape to the bold colours — reflects the power and pride of
CP Football. This is what our sport looks like.”
The rebrand positions IFCPF for its next major goal: reinstatement in the Paralympic
Games for Brisbane 2032.

“We’ve always played like pros,” Hammond added. “Now the world can see it.”

For press assets, images, and interview requests, contact:
Rachel Crumbley (+1 (706) 585-7042, rcrumbley@ifcpf.com)
Explore the brand on socials: @ifcpf
Hashtags: #IFCPFRebrand #CPFootball #BuiltDifferent #MoreThanAGame

ABOUT IFCPF
The International Federation of CP Football is the global governing body for cerebral
palsy football — a fast-paced, 7-a-side format played by athletes with cerebral palsy,
brain injury, or stroke. IFCPF oversees international tournaments, classification,
development, and advocacy for the sport worldwide.
Website relaunching September 2025
More: [www.ifcpf.com] | Instagram, Threads, LinkedIn, X: @ifcpf